Which Channel Booked the Meeting? Attributing Multichannel Outbound Honestly
When LinkedIn and WhatsApp both touch a prospect, last touch takes the credit and lies to you. Here is how to attribute meetings across channels.
Priya Sharma 7 min
Playbooks
Outbound playbooks
Step-by-step outbound playbooks: building an ICP, sequencing LinkedIn and WhatsApp, handling objections and booking more meetings per rep.
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Playbooks posts
What a Booked Meeting Actually Costs on LinkedIn, WhatsApp, and Both
Adding WhatsApp to LinkedIn outreach can lower your cost per booked meeting, or quietly raise it. Here is the maths by channel mix, and the levers that move it.
Lina Alvarez 7 min
How to Sequence LinkedIn and WhatsApp Outreach Without a Rigid Sequence Builder
Step-based sequences break the moment a prospect replies. Here is how to run LinkedIn and WhatsApp as one behaviour-driven cadence instead of fixed timed steps.
Priya Sharma 8 min
LinkedIn to WhatsApp: when to switch channels after they accept
Running LinkedIn and WhatsApp from one seat means knowing when to move a conversation. Here is which touch belongs on which channel, and when not to switch at all.
Lina Alvarez 7 min
The five outbound objections worth having an answer to
Most replies are not yes or no. They are five recurring objections — and how you answer them decides whether the thread ends or turns into a meeting.
Daniel Okafor 3 min
How to define an ICP that outbound can actually target
Most ICPs are positioning documents, not targeting instructions. Here is how to write one an SDR — or an agent — can turn into a list this afternoon.
Lina Alvarez 2 min